Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and indepth product details as we move down the path to purchase.nnAt Google, we call this online decisionmaking moment the Zero Moment of Truthor simply ZMOT.nnDownload Winning the Zero Moment of Truth, a free, powerful new videoenhanced eBook by Jim Lecinski, Managing Director of US Sales Service and Chief ZMOT Evangelist at Google.Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from Clevel executives at global leaders like General Electric, Johnson Johnson, and VivaKi.nnIf you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this videoenhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.