JUST 10 LBS is your mobile companion to Brad Lamms powerful book of the same name. Why just 10 pounds? We think bigway too bigwhen it comes to losing weight, working out, and eating better. Once were in major overhaul mode, we plot dramatic selfimprovement campaigns with jumbo goals like losing 30 pounds or more. The problem with such ambition is the potential for failure and feeling overwhelmed, which may keep you from sticking to your plan. So, forget the big numbers for now. Lets focus on JUST 10. Its a winning strategy.nnWith JUST 10 LBS, you will:nn Make your JUST 10 pledge to walk through the 10 Steps to lose your first 10 pounds.n Track your daily progress toward your JUST 10 goal.n Use affirmations to gently reprogram your subconscious mind for success.n Learn how to connect with support to keep your pledgeonline and phone support, coaching, and Turning It Over.n Eat on the LoveCentered Diet, a plantheavy, lowcarb, moderate protein effort to feed and to honor your body, mind, and spirit.nnThe JUST 10 LBS Bookshelf also included in the app contains a wealth of information. Learn about:nn Your eating stylen The JUST 10 Stepsn The 10 Commitments 10 Commandmentsgood loving thinking on what you will and will not don Brads JUST 10 Pledgen Getting started, including a 3day menu plann Which foods to score, and which foods to skipn Simple food substitutionsnnABOUT THE AUTHORnnBrad Lamm is an author and educator best known for helping people make lifeenhancing change on The Dr. OZ Show. nnBrad is the Founder of Intervention Specialists, a crisis intervention group helping family and friends enable a resistant loved one to make change by using his invitational intervention method whereby the loved one is invited to his or her own intervention. In 2008, Brad founded The Change Institute to help inform and inspire folks to live better, brighter lives through weight loss and smoking cessation programs.nnHighly motivated, Brads teaching style is nononsense and accessible, blending hope with the dynamic nature of his work. Previously a networkaffiliate news anchor, his TV work today centers on his role as a regular on The Dr. OZ Show. He is a Creator and Producer of an upcoming series for OWN, The Oprah Winfrey Network.nnHis previous books include How to Change Someone You Love: Four Steps to Help You Help Them and How to Help the One You Love: A New Way to Intervene.nnBrad lives in New York City with his family.