If you go online, you will find a virtual war. People who have bought Canon cameras would recommend you a Canon DSLR. A person who has Nikon would keep bashing Canons!! I am not surprised to see why people become free sales-reps or marketers for these brands. They don't get paid by those companies. Then why do they fight among themselves like UCLA Bruins and USC Trojan fans? This puzzles me. It is good for the companies though. Who doesn't like loyal free workers/marketers? LOL. The only justification I have behind such consumer behavior is after having invested lot of time behind their own DSLR purchase, most consumers are probably still trying to justify if they made the right choice. So at every opportunity, they would stand up for the brand they have purchased. On yahoo Answers, everyday you will see ten plus questions where a person is seeking an advice for buying the best camera. look at the responses. Someone will recommend a Canon. Someone will recommend Nikon or Pentax.